So the other day, a friend posted a Luftansa ad on Facebook with the caption, “this is the Nepal I love!” The post popped up in my feed, although it had nothing to do with me.
I clicked on it. The ad follows a Nepali fashion designer from New York back to Nepal as part of a “wanderlust” ad series by the airline. She goes to familiar places in Kathmandu, and then poses in front of the Annapurna mountains. And then, she eats a meal with some women who start to look very familiar – so familiar that I don’t recognize them in this context. And then, a teenage boy runs off of the roof of a house. His feet patter over the corrugated tin over our kitchen, which I had installed last summer to fix a leak over our cooking fire.
THAT’S MY HOUSE!!!! I start yelling. Luftansa decided to make an ad about wanderlust, and out of the ENTIRE GLOBE, they picked MY HOUSE IN NEPAL!!! I watch again. You can see Aamaa sitting right there on the porch with a white towel on her head. Have a look for yourself:
The colors of home – LUFTHANSA?! I don’t think so! Aamaa and Bishnu and I painted those colors!! As my friend Bess says…trespassing! You guys, this video has well over 3 million views. Now, next question: who has a friend at Luftansa? I think we should look in to a new corporate partner, no?
Go ahead and send your ideas my way…email@example.com.